Top journalists from the region including Zoe Chamberlain parenting editor from the Birmingham Mail, Adrian Goldberg, veteran BBC West Midlands journalist and broadcaster, Alex Turner, editor of thebusinessdesk.com, will join national Sunday Times small business editor Kiki Loizou to offer good advice and tips on how firms can build brand awareness through the media. The panel will also be joined by Tom Harvey, former national magazine and newspaper writer, currently working with Level39 tech incubator.
The Meet the Journalist event, in the Aston Triangle, has been organised by Birmingham’s small business champion Debbie Assinder, who is the local representative for business support group Enterprise Nation. Full buffet and drinks are being sponsored by Art Business Loans and is included in the ticket price.
Birmingham mum Nazia Nasreen picked up coverage in the Economist and local magazine BQ following last year’s event for her online Islamic toy store Ibraheem Toy House.
Nazia said: “I’m a really shy person but I just told myself to just do it, just pitch my business to the journalists. I was fine to start off with but then I said some crazy stuff and I think they could tell I was nervous – but they were really interested and we chatted later and kept in touch.
“I’ve recently had an article about my business published in The Economist and BQ Magazine and it all goes to show that you really do have to push yourself out of your comfort zone.”
Debbie said: “Anyone running their own firm will understand how key PR is – and at the same time how challenging it can be to secure.
“We’ve asked some top journalists about the kinds of stories they are looking for, the best way to get in touch with them, without wasting loads of time and money, and how to make a business more newsworthy.”
It all starts at 6pm and offers a chance to have a chat and a drink with the journalists afterwards.